Alignment for the Future: Revisiting Your Alliance Strategy
Jonathan Hughes and Jeff Weiss
Far too frequently, alliance partners are selected and partnerships managed in a way that is insufficiently informed by the business context in which the partnerships will operate. When alliance strategy is not driven by business strategy, partnerships fall short because little potential value is inherent in them to begin with, competitive dynamics are not appropriately managed, and/or insufficient resources are allocated to manage the individual alliance or overall alliance portfolio.
- Alliance portfolio level
- Individual alliance level
- Alliance capabilities and infrastructure level