While the success of any alliance depends on each partner realizing benefits, it is equally important that alliances deliver value to the market. Companies that realize above average returns from their alliances make their primary focus the delivery of unique or differentiated value to customers – existing or new.
During this 2018 ASAP webinar, Jessica Wadd addressed the following questions:
- How important is customer-centricity to maximizing alliance ROI?
- What are best practices for putting customer-value at the center of every alliance?
- How can a company use customer-centricity to increase innovation (internally, and with partners)?
- What is the connection between customer-centricity and optimizing direct and indirect sales channels?