Vantage Partners Internal & External Innovation

Finding Real Value in Value-Based Agreements: Know When VBAs Make Sense—and How to Do Them Well

Value-based or pay-for-performance approaches to reimbursement for drugs and devices represent a significant opportunity for innovation—but one that is often missed or misperceived by manufacturers and payers. This article takes a closer look at the current use of value-based agreements, how strategy informs their focus and development, and the very different set of skills it takes to prepare for and negotiate value-based agreements that actually create significant value for key stakeholders—including, most importantly, patients seeking access to new and often high-cost therapies.  […]