Vantage Partners Externalization

Ready to Externalize? Start internally.

In the past, most companies assumed that the way to create value and, indeed, to win in the marketplace was to have the singular best internal capabilities—from research to innovation to development to manufacturing and beyond. Today, more and more companies know that the best way to bring greater value to customers is by finding, accessing, and taking advantage of innovation wherever it exists—which is, of course, frequently outside the company. They know, in other words, that the key to winning is to “externalize”. […]