Webinar Recording: Negotiation Study Walkthrough

The Vantage Partners 2026 Customer-Supplier Negotiation Study found that organizations lose 60% of their deal value through the negotiation and implementation. That’s an average of $9 MILLION per deal annually. Is your organization leaving money on the table?

Go beyond the data and hear directly from the study authors as they unpack what the findings mean in practice—and how to apply them in your organization.

In this walkthrough, study editors Jack Gao and Ben Siddall share:

• How much money poor negotiating is costing your business.
• What top negotiators do differently
• What matters most to your buyers
• How your negotiating capability measures up

Click here to get your own copy of the study.

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